GenWild is a global campaign that brings the ForeverWild vision into action. It focuses on addressing wildlife trafficking and the exotic pet trade through education, advocacy, and community‑based action.
Grounded in the Roots & Shoots approach, GenWild empowers young people, educators, and communities to better understand the connections between human choices, wildlife protection, and ecosystem health. The campaign emphasises learning that is empathetic, participatory, and designed to inspire meaningful local action.
Wildlife trafficking and the exotic pet trade are among the most overlooked conservation crises worldwide. When wild animals are removed from their natural habitats, the impacts extend far beyond individual species.
Healthy ecosystems rely on wildlife to maintain balance. Removing species from the wild disrupts food chains, weakens ecosystem resilience, and contributes to biodiversity loss. Many animals taken for trade also experience severe stress and suffering in captivity.
The wildlife trade affects more than ecosystems alone. It raises serious animal welfare concerns and can increase risks to human health through closer contact between humans and wild animals. GenWild highlights these interconnected impacts to help learners understand the full scope of the issue.
GenWild provides a comprehensive set of free educational resources designed to support learning in classrooms, community groups, and informal education settings. These materials help learners build understanding and explore practical ways to take action.
GenWild includes expert‑led webinars that explore wildlife trafficking and conservation from multiple perspectives, including global trends, community‑based conservation, storytelling, and youth‑led action. These sessions connect learners with real‑world experiences and global expertise.
The resources are structured to help learners move beyond awareness by exploring their own communities, identifying issues, and developing actions that support wildlife protection.
GenWild is rooted in the Roots & Shoots model, which encourages participants to:
This approach supports education that is active rather than passive, helping young people and educators engage with complex environmental issues in ways that are meaningful and achievable.
GenWild educational resources are available online and are designed for educators, youth leaders, students, and community groups around the world. By combining knowledge, empathy, and action, GenWild supports learning that contributes to biodiversity protection and helps keep wildlife where it belongs—in the wild.
👉 Explore the GenWild campaign and resources:
https://rootsandshoots.global/genwild
How often would you like to give?
Choose an amount (USD):
One-off donations are processed immediately. Monthly and yearly gifts are set up as recurring donations on PayPal’s secure page. All amounts are in USD.