Wild animals belong in the wild.
Let’s keep them Forever Wild!
Join a global movement to stop wildlife trafficking and protect animals in the wild.
THE PROBLEM
Wildlife trafficking and the exotic pet trade are among the most overlooked conservation crises of our time.
Every year, thousands of animals are removed from their natural habitats—causing suffering, disrupting ecosystems, and increasing risks for human health.
“Behind every exotic pet, there is a hidden chain of harm”.
FROM GLOBAL VISION TO LOCAL ACTION
ForeverWild is the global flagship campaign of the Jane Goodall Institute, working to end wildlife trafficking, particularly the harm caused to chimpanzees and other great apes.
Its mission is to end international wildlife crime through awareness, education, and advocacy.
Global → Awareness → Education → Advocacy → Action
WHAT IS GENWILD?
GenWild is a global campaign that brings the ForeverWild vision into action.
It addresses wildlife trafficking and the exotic pet trade through education, advocacy, and community-based action.
GenWild empowers young people, educators, and communities to understand the impacts of illegal wildlife trafficking on biodiversity, animal welfare, and human health.
Grounded in the Roots & Shoots approach, it connects knowledge with empathy and action.
WHY IT MATTERS
Ecosystems depend on wildlife
🌎
Wild animals suffer in captivity
🐾
Human choices drive demand
🧠
Wildlife trade impacts global health
🧬
FROM AWARENESS TO ACTION
Get Inspired
Explore Your Community
Take Action
Celebrate & Share
WEBINARS & GLOBAL LEARNING
GenWild includes a series of expert-led webinars that explore wildlife trafficking and conservation from multiple perspectives.
Topics include:
Global
Trends
Community-Based
Conservation
Story
Telling
Youth-Led
Action
These sessions connect learners with real-world experiences and global expertise.
EDUCATIONAL RESOURCES
GenWild provides a comprehensive ecosystem of educational resources designed to move learners from understanding to action.
Student Worksheets related to Zola’s adventures
Educator’s guide to the “Zola’s Adventure” materials.
Choose your own adventure style toolkit for youth.
Classroom ready presentation for educators.
Wildlife Trafficking and the Exotic Pet Trade
Classroom ready presentation for educators.
Student worksheets for activities from the Wildlife Trafficking Educator toolkit.
Educator guide to help their students learn how wildlife trafficking affects animals, ecosystems, and communities. Through short activities, role-play, research, games, and a mini action plan, students develop empathy, critical thinking, and awareness about biodiversity conservation.
Student guide to creating your Roots & Shoots community project. Use these worksheets to create your own Roots & Shoots
community conservation project, following the steps from the guided lesson on community action.
This guide supports educators to empower students in designing real-world projects to protect wildlife using a simple, youth-friendly project framework inspired by the Roots & Shoots approach.
PDF version of the educator presentation – introduction to Roots & Shoots projects and how students can take action to protect wildlife.
PowerPoint presentation for eductators- introduction to Roots & Shoots projects and how students can take action to protect wildlife.
PDF version of the educator presentation – introduction to the topic of illegal wildlife trafficking and biodiversity loss and how students can help.
PowerPoint version of the educator presentation – introduction to the topic of illegal wildlife trafficking and biodiversity loss and how students can help.
Student Worksheets related to Zola’s adventures
Educator’s guide to the “Zola’s Adventure” materials.
Choose your own adventure style toolkit for youth.
Classroom ready presentation for educators.
Wildlife Trafficking and the Exotic Pet Trade
Classroom ready presentation for educators.
Student worksheets for activities from the Wildlife Trafficking Educator toolkit.
Educator guide to help their students learn how wildlife trafficking affects animals, ecosystems, and communities. Through short activities, role-play, research, games, and a mini action plan, students develop empathy, critical thinking, and awareness about biodiversity conservation.
Student guide to creating your Roots & Shoots community project. Use these worksheets to create your own Roots & Shoots
community conservation project, following the steps from the guided lesson on community action.
This guide supports educators to empower students in designing real-world projects to protect wildlife using a simple, youth-friendly project framework inspired by the Roots & Shoots approach.
Through exploration, mapping, planning, action and storytelling, students will connect with real environmental issues affecting their communities, develop empathy for wildlife,
and discover how young people can create meaningful change.
PDF version of the educator presentation – introduction to Roots & Shoots projects and how students can take action to protect wildlife.
PDF version of the educator presentation – introduction to the topic of illegal wildlife trafficking and biodiversity loss and how students can help.
PowerPoint presentation- introduction to the topic of illegal wildlife trafficking and biodiversity loss and how students can help.
PowerPoint presentation- introduction to Roots & Shoots projects and how students can take action to protect wildlife.
Core texts and webinar-based content that build foundational knowledge.
Teacher guides, presentations for the classroom and student worksheets that support structured, project-based learning.
Zola’s Great Adventure introduces empathy through storytelling and reflection.
Resources that guide learners in identifying local challenges and designing conservation projects.
The GenWild Foundations Track develops informed advocates through structured learning.
Toolkits and materials to support outreach and behavior change through communication.
GENWILD COURSE - Coming Soon!
The GenWild course supports participants to explore the issue from ethical, scientific, and social perspectives.
It prepares learners to become GenWild Advocates and design conservation projects.
SURVEY (PRE & POST)
Participants are invited to complete our survey after engaging with GenWild materials.
The survey measures learning, awareness, and behavior change.
Available in multiple languages.
Take the survey here
FROM LEARNING TO ACTION
Become a GenWild Advocate
Create a local conservation project.
Inspire others.
COMMUNITY
GenWild is part of the Roots & Shoots global network—a community of young changemakers.
FINAL CALL TO ACTION
Wild animals don’t belong in homes.
Be part of the generation that keeps them wild.
