Has Social Media Become a Digital Circus for Wildlife?

A hoax chimpanzee fight spread across social media. The Jane Goodall Institute explains why turning great apes into props and punchlines harms wildlife, and how we can all help change what fills our feeds.

GenWild: A Global Call to Keep Wildlife Forever Wild

GenWild is a global Roots & Shoots campaign empowering youth to protect wildlife and combat illegal wildlife trade. Learn why wild animals belong in their natural habitats—not in cages or homes—and discover practical steps to start local conservation projects. Explore webinars, resources from the Jane Goodall Institute’s ForeverWild initiative, and share your impact on the Tapestry of Hope. Join the movement to safeguard biodiversity and keep wildlife Forever Wild.