Has Social Media Become a Digital Circus for Wildlife?

A hoax chimpanzee fight spread across social media. The Jane Goodall Institute explains why turning great apes into props and punchlines harms wildlife, and how we can all help change what fills our feeds.
See It, Don’t Share It: SMACC’s Guide for Report It! Week

Online animal cruelty doesn’t always look violent — it can hide behind “cute” or “funny” content. For Report It! Week, learn what to look for, why engagement makes it worse, and how to report it.